My Story

Standing in the shower one morning, I looked down and thought, "I don't know if I can do this."

I've been running my salon for 10 years and really wanted to develop my own products. But that day in my shower, I saw all the plastic bottles piled up — and with a family of five that includes three teenagers, that means a LOT of bottles. I realized, I don't want to add to the plastic garbage in the world.

  So I started thinking about making shampoo and conditioning bars — just like bars of soap but for your hair.
--They've been around for a few years, so why don't more people use them?

  I started researching. I went around all the shops I knew that sold the bars and bought as many as I could. Mostly, they'd be displayed in a big bowl on a table in the store, "help yourself." I know zero packaging is good for the planet — and that's important to me. But also, I felt kind of grossed out by it. Like, I'll be taking that into the shower with me, and I don't know who's already touched it...

I brought the bars home and started testing them on my daughter's hair, because it's untreated and she's got a lot of it. We found that the shampoos often stripped her hair of everything — leaving it literally squeaking (we couldn't stop laughing!) and the conditioners left her hair dry and stringy.

I knew there was a gap in the market. The bars that were available seemed to be aimed at people who prioritize being environmental over having great hair. But I feel like, why does it have to be a choice?

I found a family-run lab in Sioux Ste Marie who used only sustainable, vegan products. Together, we’ve created shampoo and conditioning bars that leave your hair looking and feeling incredible. Then, I teamed up with a talented designer who's created beautiful branding and packaging — all cardboard, so it can be instantly recycled (although it's so pretty, you might not want to throw it out!).

We're calling them Proudest Pony Shampoo and Conditioning Bars. We have different products for different hair needs and all of the bars embrace the natural oils that make your hair feel clean and moisturized and leave it feeling buttery soft.

I'm so excited to get these beauties out into the world!"